Privacy policy of Swiss AR Services AG

Data protection and data security are important to Swiss AR Services AG ("Swiss AR Services"; "we"). We process your personal data responsibly, in compliance with applicable legal provisions and in accordance with this Privacy Policy.


Content of this privacy policy

In this privacy policy, we inform you about how we collect and process personal data when you visit our website at ("website") or social media pages, contact us or use our services.


Person responsible for data processing

Swiss AR Services AG, Industriestrasse 47, 6300 Zug, is responsible for the data processing described in this privacy policy.

If you have any questions or would like to exercise your rights under data protection law, please contact us at or write to us at Swiss AR Services AG, Industriestrasse 47, 6300 Zug.


Personal data processed during communication and service provision

We collect the information you provide to us as follows:

- when you contact us;

- when you register as a user on the website or online platform;

- when you order services;

- when you apply for a job with us.

This includes general personal data, e.g. name and contact details (such as address, telephone number or e-mail address), details of your position or role at the organization on whose behalf you are contacting us and information of any kind from correspondence, contacts and interactions with us.

If you order chargeable services, we also request your financial data, e.g. your preferred payment method and billing address. We also process information about your insurance policies, including the amount of the manufacturer's product liability insurance

We also process personal data that we receive from third parties. This regularly includes personal data that we receive in correspondence or in meetings with customers or business partners, e.g. your name, your contact details and/or other information about your activity.

To the extent necessary to achieve the purposes described in this Privacy Policy, we also collect general personal data from publicly accessible registers, websites or platforms (e.g. to verify your authorization to sign) or by obtaining information from third parties (e.g. for reference purposes in the application process, if you consent to this).


Provision and use of our website and online platform

You can find out about Swiss AR Services and our range of services on the website without telling us who you are. As with any connection to a web server, the server on which we have the website and the online platform made available automatically logs and stores certain technical data and stores it for a short period of time. This includes the IP address and operating system of your device, the date and time of use and the type of browser you use to access the website or online platform.


Use of our online platform

We operate the Swiss AR Issue Tracker ("Online Platform"). When you register as a user on the Online Platform, we collect the information you provide to us. This includes general personal data such as name and contact details as well as personal information that you or other users enter, upload, generate, store and process when using the Online Platform.


Web analysis

We use web analysis services (currently Googe Analytics) to evaluate the use of the website and to obtain information for its optimization. The web analysis services we use collect and store usage data using cookies. Before being transmitted to a server outside Switzerland/EU/EEA, the requesting IP addresses are truncated. We therefore do not transmit any personal data to the provider of the web analysis services abroad.


Advertising technologies

We use Google Ads advertising technologies on the website. This allows us to target people who visit our website with advertising that is relevant to them when they visit other websites. The advertising material is displayed on the websites you visit based on an analysis of your previous use of our website. For this purpose, the providers of the advertising technologies set cookies when you visit our website.


Note on the use of cookies

We use cookies, tags and similar technologies on the website to provide you with the best possible user experience and to help us improve the website. Cookies are text files that are downloaded to your computer or mobile device when you visit a website or use an app.

Some of the cookies we use are necessary to provide certain functions of the website. In addition, we use cookies to analyze the use of the website and to obtain information to optimize the website. In addition, we refer to our transparency statement on the integration of third-party services.

You can instruct your browser not to accept cookies or to ask you each time before a cookie is set. You can also delete cookies on your device by using the corresponding function of your browser.


Transparency statement on the integration of third-party services

We use services from external providers to enable you to use certain functions on the website, to display content and to enable the use and optimization of our newsletter. Some of the service providers set cookies to enable us to use the services. Below you will find an overview of the services currently used.



Intended use

e.g. Google Ads


Advertising and marketing

e.g. Google Analytics


Web analysis

e.g. e-commerce


Newsletter dispatch

e.g. LinkedIn


Advertising and marketing


Use of our social media pages

On our social media pages, you will find posts about current developments at Swiss AR Services and our range of services. The social media providers collect and analyze usage data such as the number of visits and demographic information about visitors to our company pages.

We receive evaluations from the social media providers based on this data. These only contain aggregated or otherwise sufficiently anonymized data. Only the respective provider can identify you based on the usage data collected. Therefore, please note the data protection information of the respective provider.


Use and optimization of our newsletter

When you register for our newsletter, we collect the information you provide to us. This includes general personal data such as first name, surname and e-mail address. We use analysis services to measure and analyze the use of our newsletter. The analysis services collect and analyze usage data such as the number of people who have opened a newsletter or clicked on certain posts. We receive evaluations based on this data. These enable us to optimize our newsletter and provide you with content that is of interest to you.

You can also inform us at any time that you do not wish to receive our newsletter in future. To do so, please use the unsubscribe link at the end of the newsletter. If you click on this link, we will no longer measure and analyze your use of the newsletter in future.


For what purposes we process your personal data and on what basis

We process your personal data primarily to inform you about our range of services and to provide, document and invoice our services in accordance with our contractual and legal obligations.

We also process your personal data for the following purposes:

- Answering your inquiries and communicating with you;

- Processing your registration or orders;

- Answering applications;

- Provision of the website and the online platform;

- Analysis and optimization of the use of the website and the online platform;

- Development and improvement of products and services;

- Marketing and advertising;

- Optimization of our posts on our social media company pages;

- Information about new developments at Swiss AR Services and about new services (e.g. via our newsletter; you can inform us at any time that you do not wish to receive such information in future);

- fulfillment of legal obligations; and

- Enforcement of legal claims.

- Other purposes, e.g. as part of our internal processes and administration, for training and quality assurance purposes, for corporate governance or risk management.

We obtain and process personal data in order to ensure and continuously improve the appropriate security of our IT and other infrastructure (e.g. buildings). This includes, for example, monitoring and controlling electronic access to our IT systems and physical access to our premises, analyzing and testing our IT infrastructures, system and error checks and creating backup copies.

We have a legitimate interest in the processing of your personal data in accordance with the stated purposes. Some processing is also necessary so that we can fulfill our contractual obligations towards you or our legal obligations (e.g. retention obligations). On this basis, we process your personal data if and insofar as the applicable data protection law requires a legal basis or justification for the lawfulness of data processing in general or for certain processing activities.


How we store and protect your personal data

We store your personal data only to the extent and for as long as is necessary to fulfill the purposes described in this privacy policy or to comply with legal obligations.

In the interest of the integrity and confidentiality of personal data, we take appropriate technical and organizational measures. In particular, we implement access controls, access controls and procedures for regularly reviewing, assessing and evaluating the effectiveness of the measures in accordance with our risk assessment.


To whom we disclose your personal data

In order to achieve the purposes described in this privacy policy, it may be necessary for us to disclose your personal data to authorities and courts (if necessary).


Place of processing

We primarily store and process your personal data in Switzerland and the EU. However, we may also transfer your personal data to recipients in countries outside Switzerland or the EU (worldwide, in particular the USA). We transfer data to countries without adequate data protection on the basis of standard data protection clauses or legal exceptions (e.g. necessity for contract fulfillment).


Your rights in relation to your personal data

You have the following rights in relation to personal data concerning you:

- The right to receive information about what personal data we store about you and how we process it;

- the right to receive or transfer a copy of your personal data in a commonly used format;

- the right to rectification of your personal data;

- the right to erasure of your personal data; and

- the right to object to the processing of your personal data.

Please note that legal requirements and exceptions apply to these rights. To the extent permitted by law, we may refuse your request to exercise these rights. You also have the right to lodge a complaint with the competent data protection supervisory authority.


How we can change this privacy policy

We may amend this Privacy Policy at any time, in particular if we change our data processing or if new legislation becomes applicable. The version provided on our website ( applies in each case.



Last update 12.10.2023